From Zero to $10K: Scaling a Rank and Rent Site in 90 Days with SEO and Google Ads

From Zero to $10K: Scaling a Rank and Rent Site in 90 Days with SEO and Google Ads

The Challenge

Toronto Quality Web embarked on a self-initiated rank and rent project, focusing on the niche market of car bollards in Toronto. The goal was to create a high-performing lead generation website from scratch, demonstrating our expertise in SEO and paid advertising.

Our Solution

We developed a comprehensive strategy to build and scale Toronto Car Bollards:

  • Niche-focused website development
  • Aggressive SEO campaign
  • Targeted Google Ads strategy
  • Conversion rate optimization

Key Implementations

Website Development

  • Built a highly optimized, mobile-responsive website
  • Created informative content about car bollards and their applications
  • Implemented clear call-to-actions and lead capture forms
  • Designed for optimal user experience and conversion

SEO Campaign

  • Conducted in-depth keyword research for the car bollard niche
  • Implemented on-page SEO best practices
  • Developed a robust content strategy targeting long-tail keywords
  • Built high-quality backlinks from relevant industry sources

Google Ads Strategy

  • Created tightly themed ad groups focusing on car bollard services
  • Implemented ad extensions to improve ad visibility and click-through rates
  • Utilized negative keywords to refine ad targeting
  • Continually optimized campaigns based on performance data

Conversion Rate Optimization

  • Implemented A/B testing on landing pages
  • Optimized lead capture forms for maximum conversions
  • Created compelling offers to incentivize lead generation
  • Utilized heat mapping tools to analyze user behavior

Results

Our strategy for Toronto Car Bollards yielded exceptional results in a short timeframe:

  • Achieved first-page rankings for key car bollard-related terms within 60 days
  • Generated $10,000 worth of leads monthly by the end of the third month
  • Maintained a consistent 15% month-over-month growth in organic traffic
  • Achieved a 200% return on ad spend (ROAS) through Google Ads

By leveraging our expertise in SEO and Google Ads, Toronto Quality Web successfully created and scaled a rank and rent site from zero to a significant lead generation asset in just 90 days, showcasing our ability to deliver results in competitive niches.